Case Study | Furniture & Lifestyle
01About the Brand
Timbercheese manufactures a broad range of chairs and mattresses for the spaces people spend their days in — from gaming setups and offices to living rooms and bedrooms.
Furniture, mattresses and furnishing products for modern living and working spaces, under one brand.
Company figures as published on timbercheese.com.
Since 25 years02The Challenge
Existing Instagram graphics lacked the creativity needed to establish a distinctive brand personality.
Products needed more compelling visuals to show their design, comfort and practical appeal.
The brand needed creative content that encouraged interaction and product interest.
Upcoming launches needed stronger promotional storytelling to build anticipation.
03Our Creative Strategy
Understand the brand, audience, product categories and competitive landscape.
Develop visual themes, graphic concepts and product communication styles.
Create content that communicates product design, functionality and lifestyle applications.
Manage and publish creative content across relevant social media channels.
04Website Experience
Homepage — a hero that sells the experienceA bold gaming-chair hero, a clear Shop Now action, and the company’s track record directly below the fold.
Shop by category — built for browsingOffice chairs, mattresses and other products as tabs, with sub-categories from executive to visitor chairs and a Buy Now on every product.
Home, Office Chair, Mattress, Testimonial, FAQs, About and Contact — every route a buyer needs.
Consistent product cards with names and a direct Buy Now action.
Dual Comfy, Spring Spree, Spring On and Orthosapphire presented as a range.
Client testimonials and quality assurance sit alongside the products.
05Social Media Creatives
A — Gaming Chair Campaign
Gaming chairs are bought on attitude as much as ergonomics, so the creative borrows the visual language of the games themselves.
B — Mattress Communication & Launches
A mattress looks the same from the outside. So the creatives open it up — exploded layer views that turn materials into the story, introducing new ranges like Duo Comfy and Spring On.
C — Office & Lifestyle Furniture
The Premier Leather Armchair is shown in a bright, warm interior — so it reads as right for a professional setting and a cosy living space alike.
D — Instagram & Facebook
Instagram and Facebook were managed with creative posts and reels — each product family recognisable, each post written for the feed it lives in.
timbercheese Relax in luxury with the Premier Leather Armchair. 💯 Perfect for professional settings and cosy living spaces.
View all comments05.1Product Photography
06Brand Collateral
Catalog 2025
A product catalogue that lays out the range category by category — clean product photography on white, clear names and a feature image per section — so dealers and buyers can browse offline the same way they browse online.
07Our Working Process
Understand the brand, its products and the people who buy them before designing anything.
08Project Impact
More professional visual communication of furniture and mattress products.
A more cohesive approach to social media content and product presentation.
A professional website experience for showcasing the product collection.
Creative promotional content designed to build interest around new products.
A coordinated way of communicating Timbercheese’s products and brand identity.
Qualitative outcomes. We publish numbers only when they are measured and verified.
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